Platform 101 is a non-profit and independent artistic institution established in collaboration with Tehran Magazine and Famori Studio.
Our mission revolves around the economy of art by developing an equal opportunity between the artist and the audience. towards making art accessible to everyone, this institution supports young artists by featuring their work among private art centers and cultural institutions around the globe.
Art is a story that the artist has touched it and expressed it in a visual form, and attracts the audience when he/she finds himself/herself in the story. The artwork deals with what is not heard and establishes the same dialogue with its audiences.
Art and audience are both artists of a common story in the artist’s eyes.
Referring to Sketuovsky’s statement that art is considered as a creative consumption against defense consumption. You can retrieve the cost you have made, but if you lose the opportunity to buy artwork when it’s available, you probably won’t get it again.
Platform: A space that organizes the art and the audience confrontation by the artist. In fact, the platform is like a theatre scene that art and audience are the role players and the artist is the scene manager. In the text below, the term scene is used instead of the platform.
Equality of opportunity for the artist and the audience. In fact, the artist is the designer of the scene where the audience and art confront each other that focuses on the evolution of art against the audience and vice versa. The mission of the artist is to guide the scene actors.
Creating an open and clear area and artist starting point in the global game.
Creating a platform for healthy competition with the same goals for world-class artists in order to publicize the expression of the unity of art away from the geographic location.
Creating an equal opportunity for the artist and the audience in line with the values of both.
The platform’s vision of the team is that the second phase of the 101 platform will be conducted with glitch concept in the international level in separate galleries and will create the opportunity for the Iranian artists to compete in the global market of digital-based arts and also a collective alliance among Iranian and non-Iranian audiences.
The neutral 101 platform addresses all the concerns in the art world, supporting the artist and the calmness of the audience.
It’s a distinguished path supporting the artist like a friend and is familiar with their concerns.
He tries to avoid racial differences and to make a similar statement in the eyes of artists around the world. The platform 101 accompanies the artist with the right framework and principles in an open area.
Black and white
The art of black and white glitch video is a success in using harmony, saturation, and color tones to shape a mood or an atmosphere.
This point is shaped in black and white video-art around the contradiction and texture axis.
In this way, it can be said that the platform considers the power of reflection of creativity in the presentation of what the artist thinks, by releasing them in a specific subject context.
Meet Our Team
mohammad Ali famori
Co Founder and director
Art Director & head of curators
ehsan mirabzadeh ardakani
Head of research department
Head of Ambassadors
Mohammad ali famori & reza famori
soheil moradian boroujeni
international artists administrator at vol.01
pooriya ali ghardashi
communications manager at vol.01
Photographer at vol.01
Photographer at vol.01
public relation at vol.01
exhibition poster of the vol.01
Mohammad ali famori & sadegh majlesi
key van yousefi
Mohammad ali famori
public relations & CURATOR ASSISTANT